Devon: Man with Tesco Clubcard inked on arm has saved £18 in points

A man who tattooed the QR code from his Tesco Clubcard on his wrist has revealed he has only saved £18 worth of points eight months after getting the tattoo. Dean Mayhew from Bideford, Devon got the tattoo after forgetting his club card but still uses the tattoo twice a day and sends photos of it to friends so they can use it too. Mayhew has no regrets despite the fact that he has only saved £18 to date, and hopes to have saved enough to cover the cost of his Christmas food shop by the end of the year. 
Tesco was controversially involved in the sale of tattoo equipment in 2017, with some customers online calling the move “a fiver Tesco tattoo gun”. The controversy emerged from the sale of a £30 tattoo gun in some Tesco stores. However, with tattoos on the rise in popularity and mainstream acceptance, market leaders such as Tesco may see tattooing as a worthwhile investment in their brand. 
A recent survey from Barclays found that tattoos are now so ubiquitous that some two-thirds of people across the UK no longer consider an adorned inking a sign of defiance or rebelliousness. Furthermore, over four out of 10 people said they had a tattoo, while one in three people in the age range of 25 to 39 said they had been inked. Large retail projects including London’s Boxpark and Soho House in Amsterdam now boast in-house tattoo studios, and London’s Design Museum teamed up with the Being Human festival for a tattoo event last year. 
While Tesco may not be offering more tattoos, the supermarket chain is looking at cutting carbon emissions through a new generation of fridges that use natural refrigerants. The move is in line with achieving its science-based target for reducing emissions by 2030. Tesco has already replaced more than 6,000 of its fridges with greener alternatives and the move to natural refrigerants could cut CO2 emissions from the company’s refrigeration by up to 90% by 2050. As part of that move, Tesco is set to replace its R404A refrigerant with CO2-friendly alternatives, with a view to eventually reducing fugitive emissions in stores.



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