Snoop Dogg adds coffee maker to his extensive resume

Snoop Dogg has expanded his business portfolio again with the launch of coffee brand INDOxyz. The brand is aimed at entrepreneurs and innovators and will sell in California, with a Las Vegas rollout to follow. The coffee will be sourced from Indonesia and shipped to Los Angeles. The line of products includes cold brew, priced at $6, and whole beans, priced at $18. The company has arranged distribution deals with major retailers, including Amazon, Albertsons, Safeway and Resorts World Casinos in Vegas.

Snoop’s affinity for coffee relates to its role as fuel during long night studio sessions, as he noted in a statement. The launch of the coffee brand follows other successful initiatives, including a breakfast cereal called Snoop Loopz, a wine line called 19 Crimes and an Emmy-nominated cooking and dinner party series with friend Martha Stewart.

The ongoing Covid-19 pandemic has given rise to new opportunities for entrepreneurs, and a significant number of celebrities have been expanding their business interests. Snoop’s latest initiative aligns with his ongoing career focus on entrepreneurial activities that span the gamut of digital and physical experiences. Snoop’s collaboration with Indonesian entrepreneur Michael Riady shows his ongoing interest in creating global business connections.

INDOxyz aims to tap into the growing coffee market, particularly among those who view it as meeting a need beyond simple enjoyment. The brand’s website espouses its commitment to “bringing you the best fuel for the hustle”. Its focus on the business audience reflects this commitment to working culture, with the brand described as “trendy and full of innovation.” Plans are in place to roll out the line nationwide.



Source link