A man has mistakenly ordered 60 pairs of reading glasses after believing he had ordered 10 or 12. Tom Arnold stated that he and his wife often lose their reading glasses and buy several pairs to leave around the house. Having accidentally clicked on 12 sets of five, Tom received 60 pairs of glasses in the post. The image of Tom with his new delivery has gone viral and attracted over two million views on Twitter.
Tom Arnold, from Perranporth, Cornwall, plans to return 50 pairs of glasses and keep 10. Social media users have been quick to react to the image, with many sharing their own online ordering blunders. Some users took the opportunity to post their own experiences of inadvertently ordering too much of the same item, while others offered humorously practical solutions to make use of Tom’s excess stock.
High-street opticians Specsavers joined in on the conversation, stating: “Do we even need to say it?” The humorous tweet has been well-received and has achieved 14,000 likes on Twitter, as well as 1,200 retweets. The promotion of the post has provided excellent engagement for the company, and Specsavers have effectively linked their products with a funny, viral post.
This is just one of several examples of social media users turning humorous online blunders into viral sensations. While the content itself is not directly promotional, brands have successfully piggybacked on the popularity of an amusing tweet or image that quickly takes off, helping boost brand awareness and engagement.