Warner Bros. Discovery to launch ‘Max’ service starting at $9.99/mo on May 23

Warner Bros. Discovery has announced details about its highly anticipated streaming service, MAX, which combines content from HBO Max and Discovery+. The new service is rolling out in the US on May 23, priced at $9.99 per month for the ad-supported tier and $15.99 per month for the ad-free plan. A new subscription option, “Max Ultimate Free”, will be priced at $19.99 per month and offer 4K HDR video quality, the ability to stream on four devices simultaneously and 100 offline downloads.
Warner Bros. Discovery is likely hoping to boost its revenue by offering premium features, potentially competing with Netflix. MAX subscribers will have access to thousands of titles from both HBO Max and Discovery+. Warner Bros. also announced several new original TV programs for the service, including spinoff series “The Penguin” and a Harry Potter Max Original series. At the same time, four members of Congress have sent a letter to the Department of Justice (DOJ) petitioning an investigation into the Warner Bros. Discovery merger, claiming the company “enabled it to harm workers and heighten barriers to entry in the media and entertainment industry.”
Warner Bros. Discovery announced that MAX will have parental controls and a default kid’s profile set up for new subscribers. Discovery+ will remain a standalone streaming service in the US, while MAX will be rolled out to other territories in the future. MAX subscribers in the US will get access to thousands of titles from scripted HBO Max series like “Succession” and “Euphoria” to unscripted Discovery+ shows like “90 Day Fiancé” and “Fixer Upper.” New original TV programming on MAX will include “The Big Bang Theory Project,” “The Conjuring Project,” and “True Detective: Night Country” among others.
MAX is launching as Warner Bros. Discovery looks to boost its revenue. The company implemented various cost-cutting measures in order to reduce its debt load. This included shutting down CNN+, removing titles on HBO Max, and laying off employees. WBD reported a net loss of $2.1 billion in Q4 2022, including $217 million from its streaming segment. MAX is priced to encourage subscribers to pay more for premium features, offering 4K HDR video quality, the ability to stream on four devices simultaneously and 100 offline downloads at $19.99 per month. MAX is available from May 23 priced from $9.99 per month.



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