Sony has launched PlayStation Studios Mobile Division, with plans for 20% of its new games to be on smartphones by 2025. However, 17 current and former job postings suggest that PlayStation Studios Mobile is more of a cross-functional management, strategy, licensing, and support team. Many roles ask prospective employees to have a “proven track record” with free-to-play games specifically. Leaning on external studios wouldn’t be surprising as it’s a formula that’s worked for Sony in the past. The company has tried to get smartphone gaming off the ground twice before. Most current roles are for product managers and external producers in San Mateo and Amsterdam. Nicola Sebastiani heads up the mobile division at Sony, and previously was head of content for Apple Arcade.
Sony’s new games will focus on mobile versions of PlayStation intellectual property, with the help of internal and external game studios, looking after titles, to make sure games live up to Sony’s expectations. Sony has previously said that Savage Game Studios, the first group PlayStation acquired to produce mobile games, are producing a new unannounced AAA mobile live service action game, and has shown interest in tapping Sony’s internal studios to produce the games. Netflix also leans on external partners for its own mobile titles. Most of the product specialist roles advertised are for external producers who will have the responsibility of collaborating with top mobile game developers in evaluating, producing, and releasing PlayStation Studios Mobile games at the highest quality, on time, and on budget.
This isn’t the first time the company has attempted to enter mobile gaming. Sony’s PlayStation Mobile was launched in October 2012 allowing PlayStation games to be played on certified smartphones and tablets. Subscription game streaming service PlayStation Now was also considered in 2019. The focus on mobile gaming comes as the smartphone games industry is predicted to be worth $272bn by 2030. Expanding to mobile platforms will increase Sony’s profits enabling a new segment of the gaming population to experience PlayStation games on mobile devices.